Privacy Policy
Last updated: 15/03/2026
This policy describes how Maison Serena collects, uses, protects, and shares your personal data when you use our website www.maison-serena.com. Data is processed in accordance with the GDPR (EU 2016/679) and Belgian law.
1. Data Controller
Serena House
Avenue Louise 209A box 7
Email: info@maison-serena.com
2. Data collected
When placing your orders
- Name, surname
- Delivery and billing address
- E-mail address
- Phone number
- Payment information (processed securely by our service providers)
During your browsing
- IP address
- Login credentials
- Browsing data (device, browser, pages visited)
- Cookies (see dedicated section)
Newsletter signup
- E-mail address
3. Use of data
Your data is used for:
- Processing and delivering your orders
- Provide customer service and after-sales support
- Sending you marketing communications (with your consent)
- Improve our website and services
- Comply with our legal and accounting obligations
4. Legal basis for processing
- Contract execution : processing your orders
- Consent : newsletter and marketing communications
- Legitimate interest : improving our services
- Legal obligation : retention of accounting data
5. Data retention
- Order data : 10 years (Belgian accounting obligation)
- Marketing data : until consent is withdrawn
- Cookies : according to their respective lifespan
6. Data Sharing
Your data is never sold . It is only shared with essential service providers who comply with the GDPR:
- Secure payment platforms
- Carriers for delivery
- Website host
- Email marketing tools (newsletter)
7. Your rights
In accordance with the GDPR, you have the following rights:
- Access : Obtain a copy of your data
- Correction : Correct your inaccurate data
- Erasure : delete your data (right to be forgotten)
- Limitation : limiting the processing of your data
- Objection : to object to the processing
- Portability : receive your data in a structured format
- Withdrawal of consent : withdraw your consent at any time
To exercise your rights, contact us at: info@maison-serena.com.
You can also file a complaint with the Belgian Data Protection Authority (APD).
8. Security
We implement technical and organizational measures to protect your data:
- SSL certificate for data encryption
- Restricted access to personal data
- Certified service providers compliant with the GDPR
9. Cookies
We use cookies to:
- Functional cookies : necessary for the website to function
- Statistical cookies : to analyze website usage
- Marketing cookies : personalize ads
You can accept, refuse or customize cookies via the consent banner that appears during your first visit.
10. Policy changes
This policy may be updated at any time. The latest version is always available on our website.